A sustainable future
In the Nordic nations, and the rest of the world, sustainability is an essential part of any brand. Many companies say they provide eco- friendly products, but what the customer may not realize, is this is not the whole truth. Brands use sustainability to create a feel-good buzz, but that doesn't mean they are 100% sustainable.They use this line to lure the customer into thinking that they are a good company, but the product is not the only part of this equation. Transportation, packaging, product development and so on, all have to be considered in order for a brand to say they are 100% sustainable.
We are transparent
We are open about where we stand, and we can say that we are not 100% sustainable as a company, but we are striving every day to be better at protecting our world by taking actions to build a sustainable company for the future.
We think that sustainability should exist as part of the brand DNA without advertising it, and that's pretty much how we see it.
We are continuously trying to minimize our carbon footprint, and we are always aiming to transport our products and adjust the packaging to be as climate-friendly as possible. From our factories we are increasing our use of sea/train transportation instead of air freight. In 2020 we are aiming to transport all our products with at least 80% non-air freight.