A sustainable future

In the Nordic nations, and the rest of the world, sustainability is an essential part of any brand. Many companies say they provide eco- friendly products, but what the customer may not realize, is this is not the whole truth. Brands use sustainability to create a feel-good buzz, but that doesn't mean they are 100% sustainable.They use this line to lure the customer into thinking that they are a good company, but the product is not the only part of this equation. Transportation, packaging, product development and so on, all have to be considered in order for a brand to say they are 100% sustainable.

We are transparent

We are open about where we stand, and we can say that we are not 100% sustainable as a company, but we are striving every day to be better at protecting our world by taking actions to build a sustainable company for the future.

We think that sustainability should exist as part of the brand DNA without advertising it, and that's pretty much how we see it.

We are continuously trying to minimize our carbon footprint, and we are always aiming to transport our products and adjust the packaging to be as climate-friendly as possible. From our factories we are increasing our use of sea/train transportation instead of air freight. In 2020 we are aiming to transport all our products with at least 80% non-air freight.

Non plastic packagings

We have a recyclable 100% (non-plastic) packaging that we use for all our products going forward, as it is a part of our sustainability strategy.

Collaborations

At Nudient we think that sustainability is measured both by doing good both in terms of making the life better for others but also for the climate by reducing the carbon footprint. We therefore invest in two kinds of projects:

Carbon

offsetting

At Nudient we also invest into projects that remove greenhouse gasses. We only invest in the best CO2 reduction projects with Gold Standard certification, which means that the money goes in to the highest rated projects and making the most impact possible. We currently invest in Istanbul landfill gas extraction

planting

It’s now common knowledge that one of the best tools to tackle the climate crisis and keep our temperatures from rising above 1.5C is to plant trees. They are also crucial to preventing ecological collapse. We are currently supporting the Peruvian protection of the Amazon.

Making life better for others

Hand in Hand business is built upon on a self-help model which helps people in poverty to develop the knowledge and skills needed to start and run a business - from finding a business model to managing the company's finances and marketing. For a year, they gain knowledge and tools that allow them to launch their own businesses and take on their own responsibility for becoming financially independent.

By sponsoring Hand in hand, we support many men and women to create ways out of poverty and child labor.